E-commerce, Retail & Consumer Behavior Reports
Our E-commerce, Retail & Consumer Behavior Reports explore how digital commerce, evolving retail strategies, and shifting consumer expectations are transforming the e-commerce industry. From DTC brands and global marketplaces to local retail businesses and retail stores, our research looks at the tactics companies use to adapt to changing consumer behavior. We analyze key topics such as checkout design, delivery models, shopping behaviors, mobile-first UX, and what drives consumers’ buying behavior across platforms and formats. These insights are grounded in real-world examples and sector benchmarks—giving decision-makers a clear view of consumer behaviour trends and the latest retail solutions.
To support our work, we regularly reference data from sources like eMarketer, which help explain shifts in attention, channel preference, and sale retail dynamics. We also examine signals across content engagement, product discovery, and emotional connection in brand environments.
Below, you’ll find reports focused on e-commerce operations, shopper psychology, and brand engagement strategies—all tailored to help you better understand your audience and react to ongoing change in customer behavior. Explore our latest e-commerce and retail reports below, or request a custom study tailored to your industry, customer base, or growth goals.
E-Commerce Strategy & Operations
Master the tactics of successful online commerce, from logistics to customer experience, checkout design, fulfillment speed, and inventory optimization.
Consumer Insights & FMCG Trends
Uncover fast-moving consumer goods trends and shopper behavior insights across channels, demographics, and purchase drivers.
Brand Building & Engagement
Build lasting brands and engage customers with loyalty-driven strategies, brand equity models, cross-channel storytelling tools, personalized messaging, and emotional connection techniques.
Featured Reports
The Hidden E-commerce Trends That Will Define 2025-2026
AI-powered personalization, rising ad costs, and niche product surges are reshaping online retail. This report explores under-the-radar trends driving profitability in the next wave of e-commerce. Backed by forecasts and brand examples.
Influencer-Led vs. Creator-Led Brands: What’s the Difference?
This report unpacks the key differences between influencer-driven and creator-led business models. Explore revenue streams, platform risks, and branding strategies—with insights for choosing the right approach. Includes case studies and hybrid brand examples.